#WMD2024 India Sings, the World Visits: Music as a Universal Invitation by Gauri Yadav

Music brings people together irrespective of their background and nationality. It is a universal language that knows no boundaries. It can inspire people to travel and connect with different musical cultures, convey emotions and tales without words, and transcend language and ethnicity, ultimately acting as a universal medium of expression. It’s just like Indians vibing to the Spanish tunes of "Despacito" and foreigners embracing Indian wedding melodies, both being unaware of the linguistic expression and cultural complexities.

India’s musical legacy is as old as its civilization. From Samveda—the Veda of Music—to the historical recognition of Gandharvas and Apsaras as the foremost musicians, it reflects the country’s deep-rooted cultural identity and resonates with century-old musical traditions. Thus, India’s musical tour can offer a journey that is not just about sightseeing but about experiencing the living essence of its civilization through music.

India has a rich musical heritage, just as its diverse culture. Each region of India offers a unique symphony, consisting of the soulful Sufi music of the north, the classical Carnatic tunes of the south, the folk songs of the east, and the rhythmic ballads of the west. This diversity shows the world that India offers musical experiences that have significant potential to captivate hearts and souls far and wide. Music festivals like the Sufi Festival of Rajasthan, the Sunburn Festival of Goa, and the Ziro Music Festival of Arunachal Pradesh attract and connect tourists globally. These are platforms for unity where music lovers converge, share experiences, and create bonds beyond geographical and cultural boundaries. Bollywood’s flamboyant music and catchy tunes have captivated audiences worldwide as well. Contemporary singers like A.R. Rahman and Shankar-Ehsaan-Loy create fusions by blending Indian elements with modern genres of jazz, rock, and electronica, appealing to the younger generation and international audiences. This musical variety strengthens India’s position as a prime destination for those seeking tunes and musical embrace.

Further, India’s musical journey charms universal unity. It entails adaptation and cultural exchange. Remember what happened when Ravi Shankar met The Beatles in the mid-60s? It influenced the music of The Beatles and led to the blending of Indian classical music with pop music. The 1966 track "Love You To" is among the earliest examples of pop music integrating elements of Indian classical music. Collaborative music projects like fusion concerts and cross-cultural programs do more than entertain; they build bridges between hearts and cultures. The Coke Studio musical series is an excellent example where Indians and Pakistanis set aside their differences and celebrate each other’s musical heritage. This is the power of music—it turns rebels into admirers and strangers into friends. Additionally, music is a vital element in community events and social gatherings in India that helps bring people together to celebrate shared traditions and values. This fosters a sense of unity and belonging among people.

In some aspects, Indian music can be more than entertainment. Through its ragas and talas, it can awaken and evoke spiritual and emotional consciousness among avid listeners worldwide. India’s Raga Therapy uses soulful beats of Indian classical music to evoke such consciousness. This may provide an immersive experience and global resonance. Thus, the musical journey to India will not be just tourism but a kind of pilgrimage for the soul.

While speaking of the potential of music in elevating Indian tourism, 'Gwalior' of Madhya Pradesh, known as the 'Melodic Heart of India,' and 'Varanasi' of Uttar Pradesh, called the 'Spiritual Heart of India,' cannot be overlooked. They have been designated as Creative Cities of Music in the UNESCO Creative Cities Network (UCCN) for their uniqueness. These cities are not just destinations but portals to India’s soul-stirring musical saga. Their inclusion in UCCN has directly or indirectly sparked global curiosity among travelers to explore these milestones. Moreover, 'Incredible India' initiatives have spread wonder and curiosity about Indian music internationally. These serve as an invitation to the world that promises a journey filled with enthralling experiences and enchanting melodies.

After all, what drives tourists? A profound experience, historical significance, natural or built beauty, inherent or exhibited cultural value, leisure, and amusement, right? Indian music comprises all these elements to fascinate travelers across the globe. Every note invites the world to explore, unite, and share the human spirit.

Gauri Yadav is a dedicated student at SVKM's Pravin Gandhi College of Law, pursuing a degree in B.A.LL.B. With a strong academic record and a passion for writing, Yadav has actively participated at college, national and international level writing competitions which includes articles, research paper, essays and reviews. She is a core lover of music, cinema and literature. Apart from this, she has been enthusiastic and engaging in Spirituality and Yoga. As this is just start of her journey, she is eager to expand her knowledge and skills, particularly in writing sphere and law domain, positively changing and influencing world around.